Despite it's a expensive shopping place, UK is generally regards as a world-class destination for shoppers both in terms of variety and quality of products. Electronic items such as computers and digital cameras can be cheaper here than many European countries . Cigarettes are heavily taxed. Imported brands such as Marlboro, Camel or Lucky Strike are generally the most expensive are well-known. Popular and less pricey local brands include Lambert & butler and Silk Cut (a light cigarette similar to Marlboro Light), while the cheapest brands (Mayfair, Richmond, Superking, Windsor Blue) are cheap and cheerful.