South Korea shares its traditional culture with North Korea, but both of them have developed distinct contemporary forms of culture since the peninsula was divided in 1945. While the culture of Korea has been heavily influenced by that of neighboring China, it has nevertheless managed to develop a unique cultural identity that is distinct from its larger neighbor. The South Korean Ministry of Culture, Sports and Tourism actively encourages the traditional arts, as well as modern forms, through funding and education programs. Koreans believe that the things that set them the most apart from other Asian cultures are their cuisine, their language and their hangul script. It also has a vibrant film and TV industry, and the country is one of only a few countries in the world in which local films have a greater market share than Hollywood films. As Korean culture spreads around the globe, more and more people come to Korea seeking to experience it first hand.